Are you tired of waiting for customers to come to you? Look no further than your own personal network! Reaching out to friends, family, and past colleagues is the best way to get your first customers and start building momentum for your business. But how can you do this authentically and avoid being spammy? In this article, we will walk you through the step-by-step process of creating an email loop that will help you grow your customer base organically and authentically.
Step 1: Create a list of contacts
- Go through your email and social media contacts and create a list of people who know you and would be interested in hearing about your business
- Segment the list into different categories (friends, family, past colleagues, etc.)
Step 2: Craft an authentic and vulnerable email
- Introduce yourself and your business idea
- Explain why you are passionate about this idea and what it can do for others
- Share your struggles and challenges in starting the business, it shows vulnerability and relatability
Step 3: Offer a special incentive for referrals
- Offer a special discount or bonus for those who refer friends to your business
- Provide a unique referral code for early users to share with friends
Step 4: Follow up with interested contacts
- Respond to any interested contacts and schedule a call or meeting to discuss your business further
- Provide additional information and resources for them to learn more about your business
Step 5: Monitor and adjust
- Use an analytics platform like Google Analytics to track which contacts are driving the most traffic to your website
- Adjust your follow-up strategy for each segment of contacts based on their engagement levels
