Are you an entrepreneur looking to grow your business and connect with your audience on a deeper level? Look no further than Instagram stories! Not only is this feature a great way to share behind-the-scenes content, but it also allows you to see who is actively engaged with your content by tracking story views. In this growth loop, we'll show you how to use Instagram stories to not only discover potential customers, but also turn them into advocates for your brand.
Step 1: Share behind-the-scenes content on your Instagram stories
- Show your audience the behind-the-scenes of your business, from product development to daily operations.
- Share updates on your journey as an entrepreneur, including any challenges you may be facing and how you're overcoming them.
Step 2: Track story views using Instagram's analytics feature
- Use Instagram's analytics feature to track who is viewing your stories.
- Take note of those who are consistently watching your stories.
Step 3: Reach out to actively engaged followers via direct message
- DM those who are consistently viewing your stories and ask for feedback on your business.
- Ask if they would be interested in becoming a customer, and offer a referral incentive.
Step 4: Follow up with interested followers
- Follow up with those who expressed interest in becoming a customer.
- Send them a referral code to share with their friends, and offer them a special discount or benefit for doing so.